Behaviour Interactive

Behaviour Interactive specializes in immersive horror and multiplayer games. Leveraging the triumph of internally developed games such as 'Dead by Daylight,' Behaviour Interactive excels in fostering community engagement and strategically distributing titles, whether developed in-house or by external partners. Their approach to the horror game market is community-focused, featuring consistent content updates and unique collaborations. Behaviour Interactive enhances visibility and cultivates player loyalty through immersive in-game events, strategic social media initiatives, and the support of dedicated community managers. In their publishing activities, Behaviour Interactive employs targeted marketing campaigns, adapts games for global audiences through localization efforts, and establishes strong platform partnerships to maximize reach. Because of this dedication, Behaviour Interactive offers its wealth of experience to other studios, bringing their titles to a wider audience and fostering long-term player engagement through proven publishing expertise.