Tencent

Tencent Games is a significant video game publisher with a global reach. For example, when launching PUBG Mobile in different regions, they adjusted in-game content and marketing materials to resonate with local cultures. The global success of both PUBG Mobile and Call of Duty: Mobile was driven by data-informed mobile game marketing campaigns. More than just releasing games, Tencent cultivates vibrant online communities, sparking player engagement through tailored experiences. Their approach with Arena of Valor, for example, involved regional events, custom content, and active engagement on local social media platforms. Tencent invests heavily in both mobile games and massively multiplayer online role-playing games (MMORPGs). Their support of esports amplifies the reach of published titles. Tencent shapes gaming experiences through localization, community building, and esports integration. To enhance performance and player experience, they invest in technological innovations like real-time communication infrastructure, AI-powered moderation systems, and cloud gaming initiatives that reduce latency. They partner with developers and influencers. Tencent's multifaceted and adaptable publishing strategy focuses on connecting with players and building enduring gaming communities.